Superstar market...

When I was little, I used to love watching all the commercials on TV in between my favourite shows. But, as I said, I was little and I knew nothing. Just like Jon Snow. As I grew older, I realised that commercials are essentially exceptionally boring and with little to offer. Nonetheless, during my stay in England, I found out that some commercials can actually be fun, if a little effort was put into making them. They were not particularly well-made but a lot of them were funny. And that had a much more lasting effect. Even if the entire ad had nothing to do with the product promoted.

As time went by, companies recognised that better ads meant better revenue so, I assume, they decided to up the ante. More money was put into creating better TV commercials, better actors were hired, better slogans were made up and in later years, better special effects were used. And it worked. Advertisements improved significantly. Evolving from cheesy short trailers into little pieces of art.

Needless to say that many well known actors began their careers advertising all sorts of products. Joseph Gordon-Levitt advertised Pop Tarts, Brad Pitt advertised Pringles, Batman (Ben Affleck) advertised Burger King and Breaking Bad megastar, Bryan Cranston, advertised hemorrhoid ointment, Preparation H. It doesn't get any more embarrassing than that.

But those were not only the prelude of huge careers for the stars mentioned above - and many others such as Keanu Reeves, Paul Rudd and Morgan Freeman - but it also paved the way for all the super cool, super funny, super entertaining and super star-studded commercials that we enjoy today.

George Clooney has practically made a second career for himself promoting booze and coffee in the very successful Martini and Nespresso ads respectively. Oscar-winner Matthew Mcconaughey, apart from having been the face of Dolce and Gabbana's perfume for men campaign, is now starring in commercials for Lincoln Motors, incorporating a bit of the ambiance of his True Detective persona and taking advantage, I suppose, of the fact that he is, after all, the Lincoln Lawyer. Charlize Theron has advertised for Dior. Julia Roberts for Lancome.

If you're gonna go big, might as well go huge!

Then companies decided to take it even further and have more than one superstars in their ads, making sure that no one could ever forget what they saw. Which is clever. I mean, when you get Lionel Messi and Kobe Bryant outsmarting each other on a plane, I reckon you have made something very memorable. Not to mention that nowadays celebrities are pouring in to do commercials to promote honourable causes, such as the Stand Up To Cancer campaign. Benedict Cumberbatch, Tom Hardy, Idris Elba, Gillian Anderson and Steve Coogan among others. Brilliant idea!

But I have to admit that the star-studded, uber classy and exquisitely crafted TV commercial made for the new Jaguar F-Type Coupe starring Sir Ben Kingsley, Tom Hiddleston and Mark Strong is, by far, my favourite.

It's a gem. It's the evolution of advertising. It's the reason why people would start watching commercials again. You would think that all those marketing geniuses going around, throwing products at people's faces, have finally got it right. And then they go and ask Kevin Costner to do a Rio Mare commercial and ruin everything. Meh...